In the world of digital marketing, data is the new oxygen . For years, cookies have fuelled this ecosystem, helping brands track users, personalise ads, and optimise campaigns. But as we step deeper into 2025 , this cookie-driven world is crumbling fast. Google has officially started phasing out third-party cookies , and privacy laws like GDPR and India’s DPDP Act are reshaping how marketers collect and use data. The message is loud and clear: the future belongs to trust-driven marketing . Why Are Cookies Disappearing? For too long, the digital ad industry relied on tracking users across the web — often without explicit consent. Users clicked “accept all cookies,” not knowing their every scroll, click, or pause was being recorded. But with growing awareness around privacy and security, people now demand control over how their data is used. Tech giants like Apple and Google responded by tightening privacy standards, limiting cross-site tracking, and making first-...