Searches for "how to rank in Google AI Overviews" and "SGE (Search Generative Experience) content strategy 2025" spiked 340% in December after Google's core update rolled out AI summaries on 45%+ of queries. Small businesses aren't just losing clicks, they're losing visibility entirely. This newsletter breaks down how to write content that AI trusts, cites, and pulls from, turning zero-click searches into your branded authority. The Shift: Rankings Died, Retrieval Won AI Overviews (erstwhile-SGE) don't link to top 10 results...they synthesize answers from "trusted sources" across the web. If your content isn't structured for extraction, it vanishes. December 2025 core update rewards semantic depth over keywords; AI favors entity-rich, E-E-A-T proven pages. 58.5% zero-click rate means users get answers without visiting sites, unless you're the cited expert. Action Step: Audit your top pages. Do they give crisp answers first, or ...