The Click Code

  For the last few years, schools, colleges, and education institutions have invested heavily in digital marketing. They are running Google Ads. They are posting regularly on social media. They have websites, landing pages, enquiry forms, even CRMs. And yet… Admissions remain unpredictable. Lead quality is inconsistent. Parents enquire but don’t convert. Management feels something is “not working,” but can’t pinpoint what. This is not a platform problem. It’s a strategy problem . Let’s unpack what’s really happening. The Illusion of “Doing Enough” Digital Marketing Most education brands today are busy with marketing but not effective . Digital marketing has quietly become a checklist exercise: Run admission ads Post campus photos Share achievements Push deadlines On paper, everything looks active. On the ground, admissions teams struggle. The core issue? Activity has replaced intention. Digital marketing in education is often treated as a visibility tool, when in reality, it m...

  Have you ever looked at a product online… and then seen it again later as an ad? That’s retargeting . Have you ever bought something… and later received an email or message from that brand? That’s remarketing . Simple. But powerful. Let’s Slow This Down Not everyone who notices a brand is ready to buy. And not everyone who buys wants to be sold to again immediately. Good marketing understands this difference. Great marketing respects it. What Retargeting Really Is Retargeting is a reminder . It’s used when someone: Visits your website Looks at a product Leaves without buying Life got busy. Doubts crept in. Timing didn’t feel right. So the brand gently shows up again.....through ads. Not to push. But to stay visible while you decide. What Remarketing Really Is Remarketing is a conversation . It happens only after the brand knows you: You shared your email or number You became a customer or a lead Now the brand can talk directly to you. Not with ads. With messages that add va...